4 tips to run your microblog efficiently for your content strategy
Blogging regularly requires you to follow a routine that will turn your hard work into promising results.
It takes a lot of self-discipline, focus and time.
Microblogs have fixed these pain points by offering dead-simple publishing features for ever-growing audiences. You’ll hit « publish » way more often on your microblog than on any other blogging platforms.
Writing a post on a microblog is way easier than publish on a blogging platform — example of a post on FAQtr
That doesn’t mean you shouldn’t set a healthy routine to run your microblog efficiently.
Engaging more conversations with more readers has never been easier with microblog platforms. So, why not making most of your microblogging game?
Here’s a few tips to run your microblogs to improve your content strategy.
1 — Don’t spend more than 5 minutes on your post
Microblog platforms have been built to be light and snappy. If you spend more than 5 minutes on your post, you’re probably missing out on an opportunity — the opportunity to publish more stories, to use various content formats or to quickly interact with your audience.
You’ll hit « publish » way more often on your microblog than on any other blogging platforms.
That doesn’t mean that you shouldn’t publish long-form content. We know that long-form content perform well in your content strategy (especially in terms of SEO).
But that’s ok because most of microblog platforms — except Twitter — allow their users to publish long articles.
Twitter doesn’t let you publish Tweet that go over the 280-character limit.
Just keep in mind that microblog’s readers expect to read stories that are short and sweet. And such stories shouldn’t take more than 5 minutes to craft.
2 — Post what you’d love to read
Microblogs have fixed the pain points of blogging.
By providing easy-to-use publishing features, they have allowed readers to become writers themselves.
The great thing about microblogs is that creators and readers are tied. They are so close to each other that they often switch roles. Readers become creators and vice versa.
With microblog platforms, blogging is for everyone. Yesterday’s readers become today’s writers.
By democratizing blogging, microblogs have allowed people to quickly interact with each other.
You won’t have to wait a few days or weeks to see if your posts have performed well or not. It’s only a matter of minutes or hours at most.
This strengthened feedback loop gives you more responsibility: publish what you’d love to read. Because if you don’t, nobody will.
If your post doesn’t work in the next few hours, it probably won’t after a week. That gives you the flexibility to instantly tweak your story to make it more concise, relatable and helpful.
3 — Share your microblogs with your communities
Our digital lives are versatile. We use several messaging apps, share updates on several social media and get inspiration from many feeds.
And that makes sense as we want to interact with all of our digital communities.
Photo by Christian Wiediger on Unsplash
Although these apps are incredibly useful in our daily lives, it’s easy to get overwhelmed.
All of these apps want us to compartment our lives so they can fit their design standards: we share pictures about our last dinner on Instagram, life’s updates on Facebook and stories of a concert on Snapchat.
In this apps’ jungle, people make choices. If you are a foodie, Instagram is probably the app you’ll use the most. If you’re the queen of puns, Twitter is your go-to place…
Your digital life is more substantial in one app / microblog over others.
There’s your fix: share the link of your microblog with your social networks. Include it in your Instagram bio, your Reddit profile or Twitter bio.
All of these apps want us to compartment our lives so they can fit their design standards: we share pictures about our last dinner on Instagram, life’s updates on Facebook and livestreams of a concert on Snapchat.
People who actually want to pick your brain on a specific topic will browse your profile. Instead of asking you directly, your audiences will find the answers they are looking for.
Include the link of your microblog in your social networks.
Make sure you share the link of the microblog that gives a full picture of your digital life.
4 — One microblog to rule them all
Although most of microblog platforms feel quite impersonal, there are some exceptions that came up recently. FAQtr is one example among others.
It wants to be your personal microblog for these experiences you want accessible to all your communities.
These microblog intend to centralize all of your life’s experiences, stories and ideas in one place.
FAQtr is a personal microblog where you can share your life’s experiences, stories and ideas.
You might not want to jump on another microblog straight away. After all: how can you make up for the years of content you’ve published in the course of your life?
FAQtr is pretty smart about it by allowing you to import all of the previous posts from your other microblogs.
But if you have multiple links you’d like to make accessible, you can still use linktr.ee or about.me. These apps will turn your links into landing pages that are easy to browse by your various audiences.
Microblogs have democratized blogging. They captured the essence of what was once a slogan: blogging for everyone.
These 4 tips will help you nail your content strategy. Grow your readership and stand out from your communities with these actionable items.
What better reward can you get from publishing more content than getting more readers?