A few years back, digital marketing was not a common phenomenon for the marketing pupil. Now, digital marketing is common among us. Each and every business entity wants to do digital marketing so that they can boost up their online presence. But it’s not the last word for market researcher.
A new trend is growing that is known as Micro-Moments. A trending hashtag in digital marketing circles, #micromoments emerged in a Google AdWords study earlier this year. It found that searches on mobile devices already outnumber desktop searches in 10 countries, including the U.S. and Japan. The Business world is going to use this new trend. People normally spend most of their time on smartphones. And they are not interested to search through the full process so they choose to search by direct questions.
The way to seize the micro moment
Now time to say goodbye to the linear consumer journey. It’s time to get acquainted with the idea that what used to be a linear sequence of milestones is increasingly becoming a "Choose Your Own Adventure" of mobile-powered customers.
1. Provide small steps towards Big Goals- Marketers can guide the way with SEO optimized content with right AdWords to match specific search .Take the Big Picture perspective and attain a thorough understanding of what your customers want and need inside of the micro-moments you’ve identified. Whether it’s designing new product features or providing location-based, real-time content, the emphasis should be on delivering a customer-centric user experience that feels real, relevant and personal – with all the small steps toward completing the Big Picture.
2. Optimize for mobile- It’s essential to understand how your brand experience holds up across channels—is it a seamless journey across screens, covering various points in the conversion funnel? Make sure you have the right technology support partner to give the overall audience a better experience.
According to Google 66% of smartphone users research products they saw on TV with their phones. In this broad playing field, data-driven, omnichannel marketing solutions offer a host of innovative products and features to help track on-line behavior and capture the data that matters.
Love to choose my own decision and the most important point is that I like most about to working such small fields that make me happy most.